From an intuitive concept store to a Stationery House with a soul
Maison Paon is a story of intuition, a passion for beauty, and words spoken at the right time.
Since 2020, the brand has forged its path between premium stationery, custom creation, personalization, and a sensitive art of living. Here are its key milestones.
It all began in Tours, in a small, bright downtown space. Maison Paon opened its doors as a general concept store, featuring curated objects, lifestyle inspirations, and beautiful creative finds. A place designed as a gentle, timeless interlude. The name "Maison Paon" already evokes assumed elegance, color, and rarity.
Maison Paon is moving to a more intimate setting, on rue des Halles in Tours. This is where the company's stationery specialization was born: Japanese pens, Italian notebooks, French designers... everything is carefully selected.The same year, "La Lettre Maison Paon" was launched, a monthly stationery subscription service. Each month, an envelope filled with poetry and surprises travels across France. It will cease operations in early 2024, but it will leave a lasting impression on the community.
Maison Paon is opening in Angers, at 5 rue Louis de Romain, with a space entirely dedicated to writing and notebooks. On the ground floor, the Paper Lovers Society brings together a carefully curated selection of stationery from France, Japan, the US, and beyond. This space is designed for those who appreciate fine paper, writing tools, and objects that inspire a slower pace. Upstairs, the custom notebook workshop comes to life. It's a place where everyone can imagine and create their own notebook: choosing its size, structure, pages, and finishes to craft a truly unique notebook.
Ultimately, it all began with a simple desire: to find the ideal notebook.
A notebook tailored to one's needs, designed for daily use, and crafted with precision.
This address then becomes the heart of Maison Paon. A vibrant and refined space, where the first custom notebooks are created and where the brand's vision gradually takes shape: to design unique notebooks, conceived to accompany the ideas, projects, and stories of those who use them.
Over time, a conviction has emerged: true luxury does not lie in a place, but in exceptional craftsmanship. Designing a notebook that is precise, coherent, and durable requires a more precise, more demanding structure, entirely focused on design and manufacturing.
We have therefore evolved Maison Paon in this direction by closing our boutiques to create our bespoke and custom notebook manufacturing office.
Today, with the Maison Paon creative agency, we support both individuals through an online notebook customization experience designed to be both simple and demanding, and brands in the creation of custom notebooks, conceived as genuine premium editorial objects.
From concept to manufacturing in our workshops in France, every step is thoughtfully planned, structured, and mastered from A to Z.
Because "The Peacock would be the king of animals if the empire belonged to beauty and not to strength." Thus, the symbolism surrounding the Peacock influences everything we wish to convey through our values: Rarity, Benevolence, and Renewal.
“With Maison Paon, I wanted to make the world more beautiful in my own way. I am deeply convinced of the power of pretty stationery in our daily lives. Stationery can be creative, liberating, support a desire, turn ideas into reality, be passed down from generation to generation... Yes, I believe in this beautiful object that is carefully kept, in this little box full of small cards, in this travel journal, in this teenage diary or in wedding memories... Stationery is about leaving a trace, it's about giving meaning and it's also about believing in tomorrow.”
Custom Notebooks
